Burn it all down!

Do you ever feel like burning your business to the ground?

FEB 16, 2024

I did.

Last week.

Not that “burn it all down” kind-a feeling where you literally want to give up on everything. It was more a “tear it down” state of mind — so that I could rebuild it all differently!

What looked at first glance like life throwing all of these burn-downs at me… I wonder how much of it was created by me on a deeper level… choosing to feel exactly the discomfort I needed to… in order to force me into reflecting brutally honestly, deconstructing old patterns, rethinking limiting practices, breaking broken things to make way for the reconstruction.

So I let my web-hosting platform expire last week — No website for a whole week! No way for anyone to book. No emailing. No Curiosity Calls.

Was my failure to renew merely negligence, or was it, somewhere deep down, my subconscious yearning to plunge into this Goddess Kali destruction energy?

What state of mind would you have been in?

Nervousness, annoyance and frustration? | A calm, methodical, fix-it mindset? | Anxiety? Panic? | Or an on-the-lounge-all-day-in-pyjamas-TV-remote-in-one-hand-bottle-of-wine-in-the-other kind of breakdown!?

It was none of these for me. The rubble of possibilities that lay in front of me was thrilling. As much as I’ve worked hard to calm her in my recent years, my earlier-life adrenaline-junkie ever so occasionally peeps her sneaky head into my current life.

In a waking dream yesterday, I was on a desert mountain overlooking a clay village. I see a phoenix ahead on the path. I’m immediately confused - (not realising of course that I’m in a dream.)

Do I have a message from Dumbledore? (joking!) Am I dreaming? It can’t be real. Phoenixes are just mythical creatures, aren’t they? How am I seeing this?

Suddenly her breath rises. As she stretches her wings, she grows humungous — covering the sky, blocking my view, my day plunging into darkness for what feels like minutes. Finally her mountainous expanse flies up and over me… and she’s gone.

I look down from where I’m standing. Everything is burned — the ashes still hot and smouldering. The air smells of pork skin on a barbecue. Surprisingly sweet but pungent.

I walk across the ground, somehow unburned, towards the sea. I douse myself in the cooling mud by the shore. And float on the surface of the thick, buoyant, salty water… looking back at the sinews of smoke. And all I can feel is anticipation.


Yep. Lots of things burned down last week. And I let them.

And now I am here. In a tingle of anticipation.

For what’s next. For infinite possibility. For creation. For rebirth.

Rebuilding from the ground up — my website and my boundaries. My offers and my old patterns. My sovereignty and my infinite nature.

Do you ever feel like burning it all down too… Just to be able to rebuild anew?

I’d love to know… so shoot me a reply or email or get in touch on Instagram, and let’s have a conversation.

Or am I the only crazy one? Tiff x

Categories: : Biz musings